.png)
Language analysis programs uncover hidden patterns in framing, sentiment, and cognition, offering evidence-based insights to guide impactful language-driven change.
WHAT LIES BENEATH?
Language analysis programs reveal patterns and processes in conceptual framing that evade our attention and awareness.
​
Such programs uncover linguistic dimensions, such as positive and negative sentiment, categorisation, cognitive processing, and spatial, social and temporal focus.
​
With statistical analyses, we can use this data to learn about the patterns in language that reflect meaning, motivation, conceptualisation and understanding. This provides a rich evidence base from which to determine your next steps in language-driven change.
CURRENT RESEARCH
Making sense of resilience. How do disaster management agencies and disaster affected communities conceptualise ‘resilience’?
‘Resilience’ is a prolific concept in the Australian disaster management context. However, the polysemic nature of ‘resilience’ means key speech communities may conceptualise and experience resilience differently. The disconnection this creates, may lead to miscommunication between groups with implications for the effectiveness and cohesiveness of recovery efforts.
This project uses two methods of linguistic enquiry to explore how disaster management agencies and disaster affected communities conceptualise ‘resilience’.
​
Interested to learn more about this research or this approach? Please email.
RECENT RESEARCH
Connection Needs Analysis for a rural Victorian Shire
Local focus on a global problem
Social connection is emerging as one of the most important issues of our time.
​
It's a current focus of international attention through the World Health Organisation’s Commission on Social Connection, and national attention through programs such as Ending Loneliness Together.
​
Exploring connection needs
The Rural City of Wangaratta Grit & Resilience Program Consortium commissioned Words for Change to conduct a ‘Connection Needs Analysis’ to increase their awareness and understanding of social connection needs and dynamics in the RCOW.
The Analysis explored the question, ‘what is needed to create a culture ofconnection and inclusion in Wangaratta?’
Interested to learn more about this research or this approach?
Please email.
