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Shifts in language create shifts in thinking offering new perspectives and pathways forward in the change you seek to make.​
 
Find words for change at the edge of social neuroscience and cognitive linguistics.
 
Apply the science of communication to communication.
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Learn the science & practice of language-driven change

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Design campaigns & message effects with strategic intent

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Analyse patterns & effects through linguistic analysis

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Create compelling content that changes hearts, minds & actions

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Explore the language of change to generate insights & ideas

CREATE THE CHANGE YOU SEEK TO MAKE

  • How can you make the most of each and every opportunity for change when time, attention and resources are limited and contested?

  • How can you frame your messages so they activate greater good thinking and behaviours?

  • How can you convey the urgency of your issues without resorting to the counterproductive emotions of fear, anger and despair?

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If you’re wrestling with these questions and looking for a new approach that is informed and inspired by the science of change, then this might just be for you.

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© Words for Change 2025

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